A life of courage, joy and independence.
The video linked at the bottom of this page really got my attention. The topic is advertising in the age of social media. Some of the most interesting quotes are included below.
“We must be the content.”
“Content is the killer app.”
“Media is the new content and content is the new media.”
“Anyone can create, anyone can distribute”
“Everybody’s in this pool, and there are no lifeguards.”
“We just won’t call it advertising”
“There’s a real danger in not being where your consumers are.”
“Advertisers must become marketing partners.”