Kurt Bell

A life of courage, joy and independence.

“Content is the killer app”

The video linked at the bottom of this page really got my attention. The topic is advertising in the age of social media. Some of the most interesting quotes are included below.

“We must be the content.”

“Content is the killer app.”

“Media is the new content and content is the new media.”

“Anyone can create, anyone can distribute”

“Everybody’s in this pool, and there are no lifeguards.”

“We just won’t call it advertising”

“There’s a real danger in not being where your consumers are.”

“Advertisers must become marketing partners.”

Content Chaos by advertisingweek


2 comments on ““Content is the killer app”

  1. Frederick
    October 16, 2012

    Sounds like the sentences for marketing. What will happen if someone refuses to follow?

  2. softypapa
    October 16, 2012

    I imagine they will have less of a chance to take a position between advertisers and consumers.

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This entry was posted on October 15, 2012 by in Uncategorized and tagged , , .
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